Hurricane Harvey Update: Mobilizing Horned Frogs

Dear Campus Community: Over the past few days, we have watched Hurricane Harvey devastate large parts of our state on an unprecedented scale. As ethical leaders and responsible citizens, we feel a sense of duty to help those affected by the storm. To all Horned Frogs and their families who have been directly affected by… Read more »

Michael Hitt Honored with Distinguished Educator Award by Academy of Management

The award, one of the highest honors given by the academy, recognizes Hitt’s long-term, positive impact on the field. Michael Hitt, Distinguished Research Fellow at the TCU Neeley School of Business, was honored with the Career Achievement/Distinguished Educator Award at the annual meeting of the Academy of Management. Hitt was honored for significant contributions to… Read more »

Message from the Chancellor: Hurricane Harvey Response

Dear Campus Community: Over the past few days, devastation from Hurricane Harvey has left thousands homeless, businesses destroyed and livelihoods uncertain along the Texas coast. At this point, no one can predict the full magnitude of the damage the storm will leave in its wake. We continue to closely monitor developments and stand ready to… Read more »

TCU Hurricane Harvey Response FAQs

Hurricane Harvey has affected thousands in the coastal communities of Texas, and hundreds from our TCU community. Below are some frequently asked questions and answers. We will add more information and resources over the next few days as we have more information, so please check back. Updated Sept. 1, 2017, 8:23 a.m. What are current… Read more »

Maximizing Customer Value Goes Beyond Delivering a Great Product

In the competition for customers, companies pull ahead by attaining levels of customer satisfaction exceeding that of competitors, and that means having a strategically designed, trained and supported sales force. Value to customers includes the people and capabilities a company provides to address customers’ needs and requirements, and not just the product itself. “A customer… Read more »

Leaders Heed the Call of Their Community

Throughout their junior year, students in the BNSF Neeley Leadership program undertake important projects that have a meaningful impact on the community. “When I think about giving back to the community, I think about service,” said Marilyn Loubier, supply and value chain management major. “The ability to use my business skills? I don’t think I… Read more »

Bringing the TCU Brand to Life

What is a brand? It may be easier to define what a brand is not — it’s not a tagline, not a color, not a logo. It’s not even a marketing campaign. Those are all aspects of a brand, but a well-articulated brand is much bigger than these individual elements. Ultimately, a brand represents a… Read more »

Eclipsing Research

TCU astronomer Kat Barger shines a light on the Milky Way’s origins About 4 1/2 billion years ago, at cosmic distances that are difficult to fathom, a star collapsed in on itself and exploded. Within 20 minutes of the core’s collapse, a shockwave streamed through the star’s surface in a burst of light that shone… Read more »

TCU MBAs Take Honors at Finance Case Competition

Their mission: present valuation, capital markets and M&A strategic advice to a panel of seasoned M&A professionals. TCU MBAs Kyle Tilley, Tu Pham, Jon Gulbransen, Aditya Padman and David Funkhouser didn’t even break a sweat. The team made it look easy as they walked away with second place behind Texas A&M and ahead of Rice,… Read more »

The Future is Underway at the TCU Neeley School of Business

Construction activity began over the summer as Dan D. Rogers Hall came down to make room for a more contemporary, collaborative, motivating building complex. A note from Dean Homer Erekson Neeley School students and visitors, we are making progress on a new future. You will notice right away that Dan D. Rogers Hall is gone… Read more »