Taking the Lead On Generosity

As TCU launches Lead On, a tangible representation of our brand identity—what we do, how we do it and why it matters, we are highlighting Horned Frogs who demonstrate the TCU culture: that sense of spirited belonging that fuels us to be better, achieve more and have an impact for the greater good. Strong brands don’t happen by accident—they are built from the inside out—cultivated by trailblazers like Ron Pitcock. (Final in a TCU This Week series.)

Generosity is a quality often admired in leaders. Whether generous with their time, expertise or spirit, successful leaders generate trust, respect and goodwill from their peers, their employees and the community.

These characteristics describe the kinds of leaders we want our students to grow into – and Ron Pitcock is teaching them to realize a value beyond dollars and cents, focusing instead on a value that’s measured by intellectual autonomy, bravery and courageous spirit. Through his Nature of Giving course, in which students research, debate and analyze the goals and outcomes of local non-profits to determine where to give, Pitcock shares his philosophy for change and prepares students to live thoughtful and philanthropic lives.

Pitcock is assistant dean of the John V. Roach Honors College, as well as the J. Vaughn and Evelyne H. Wilson Honors Fellow and the Director of Prestigious Scholarships. He earned his undergraduate degree at Wabash College, a master’s degree from Indiana State University and a Ph.D. from the University of Kentucky.